Threads of Trust
Every Indian household has its own fabric of memories. It begins with the soft vest a mother carefully slips over her child before sending him to school, the pyjama set that lulls a little one into a night of sweet dreams, the comfortable t-shirt a father wears after a long day at work. These aren’t just clothes — they are the quiet companions of our lives, knitted into our earliest memories and closest bonds.
Growing up in India, each of us remembers the comfort of simple cotton clothes. The vest that was passed down from an elder brother, the favourite t-shirt that carried the scent of childhood summers, the nightwear that became part of countless bedtime stories. In every stitch, there was love, care, and the reassurance of family. At Ecott, these are the feelings we hold close — because we believe garments should never be just fabric, they should be a reflection of life itself.
Founded in 2013 in Tirupur, Tamil Nadu — the heart of India’s textile industry, Alphaknit Textiles Pvt Ltd began its journey with one simple dream: to knit comfort, trust, and quality into every Indian home. What started as a humble venture has grown into a recognized Indian knitwear brand that caters not only to families across the country but also carries the pride of Made in India innerwear and hosiery garments to the Gulf and Europe. Through our flagship brand Ecott, we continue to manufacture men’s innerwear, outerwear, kids’ pyjamas, and premium knitted hosiery fabrics that feel like second skin — natural, soft, and reliable.
Our story is not about chasing trends, but about preserving values. Just as families pass down traditions from one generation to the next, we too pass down our promise of quality, consistency, and trust. From yarn selection to dyeing, knitting, and finishing, every garment is crafted with the same dedication that a mother pours into her child’s well-being. To us, every buyer is not just a customer, but a partner in this journey of care and collaboration.
As India grows and evolves, so do we. Today, with the energy of a new generation and the wisdom of the old, Ecott is expanding its horizons — introducing new categories like women’s wear, reaching global markets, and carrying forward the essence of Tirupur textile manufacturing to the world. Yet, at the heart of it all, one thing remains unchanged: our belief that garments are not just worn, they are lived in.
Ecott is more than a brand; it is a part of every Indian family’s story. It is there in the laughter of children, in the quiet comfort of rest, in the strength of everyday life. And as we look ahead, we promise to keep knitting not just fabrics, but memories — threads of love, trust, and togetherness that every Indian can call their own.